Requirements and Advantages of Developing Mobile Websites For Automotive Dealerships

Mobile websites provide a whole new dimension to automotive dealerships to consolidate their position among the potential customers. Mobile websites present good opportunities to automotive dealers by increasing their visibility, directly targeting specific customers, and generating quality leads. These websites are optimized for mobile viewing ensuring maximum user-friendliness and satisfaction creating a direct impact on customers. The customers can view the inventory and services offered by automotive dealers, and search for new and used cars on such websites.Requirements:
The mobile websites need to satisfy various parameters to ensure that it gives quality user experience, is reliable and accessible.Website Load Time
Faster mobile website load time ensures that the prospective customers will have to wait for less time and can browse more thereby increasing the chances of lead generation. Faster load time adds to the overall user experience and significantly impacts the potential customer. Providing additional bandwidth can help improve the website load time. Providing quick information ensures that customers are retained and does not jump off to other website.Site Navigation
Simplicity in mobile website navigation is a rewarding experience for the car buyers. Easy navigation helps customers to find information quickly suiting their needs. Optimized website navigation provides customers with specific requirements that they are looking for. Easy navigation to inventory pages, coupons, contact forms, and directions provides a superior user experience. Efficient navigation enhances the usability of the website and allows customers to search the inventory effortlessly similar to automotive dealer’s website. The customers can conduct inventory search in website with specific information like model, make, year, color, price, and trim.Web Page Layout
A good mobile website page layout helps in effective presentation of the dealer information. Effective information presentation enables customers to use the website easily and quickly. Information about new and used car inventory, services offered by dealers and more can be effectively incorporated in mobile screen space for easy viewing by customers. Web page layout especially designed for such website ensures better presentation of content and thereby increases chances of sales and lead generation.Advantages:
Automotive dealers can effectively leverage the power of mobile websites to tap the growing market of mobile web users.Improves Online Web Presence
With faster processors, faster download speeds, and more smartphone subscribers, the number of mobile web users is rapidly growing. It is essential for automotive dealers to have strong online web presence to ensure mobile web users segment is effectively targeted. Apart from PC based dealer website, mobile websites can enhance the online web presence of the dealer in this competitive market. As more potential customers nowadays access information on web through smartphones, they can also search for automotive dealer’s website. Thus, having a mobile website improves online web presence as customers can find dealer related information quickly.More Opportunities for Sales
Mobile websites help to target specific customers and provides more opportunities for sales by receiving quality leads. Better usability of website, faster load time, navigation, and good web page layout provides superior user experience thereby increasing the chances of lead conversion and improving sales. With the fast changing market trends, they help to tap emerging segments of customers and provide more opportunities for sales.Get Quality Leads
The main objective of maintaining online web presence is receiving quality leads. The mobile websites provides potential customers with easy access to automotive dealer information from anywhere and anytime thereby increasing the website traffic and bringing in more quality leads.An optimized mobile website for mobile users will grant automotive dealers a competitive advantage by increasing their brand awareness in a positive way. They are also an excellent communication channel to explore new markets and generate more revenue.

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.That is a hell of a lot of potential customers, isn’t it? You could actually have a business and only cater to the Hispanic Crowd to stay in business, think about it?There are Women only clothing businesses, then there are businesses that only cater to over weight women, with large sizes, which you may say limits your market, right? Is it just that we in the automotive business are so darn lucky to have a business that has more cars than people in it?Did you know in some states there are 2.2 cars for every man, woman and child? CA is one of them. For every kid there is a police car, school bus, Fed Ex van USPS jeep, think about it. Cars, boats, motor homes, motorcycles, etc. everywhere on every street all needing oil changes, wow. There is an interesting book that you should read if you do not comprehend what I am saying here; “The Hispanic Middle Class Comes of Age” and also read; “Latinos INC.: The Marketing and Making of a People” BY Arlene Davila. Also if you think I am blowing smoke, then you have not been paying attention, check out this web site, they are serious and hungry and they are well on their way to showing us how to pursue our own American Dreams;http://www.hispanicbusiness.comDid you know that of the 59.8% of the 35 million Hispanic US Born Citizens 68.7% cannot write or even read in Spanish. Sure they can speak parts of it, but do not kid your self they are as American as the rest of us. After all the largest part of our melting pot came here between 1890s and 1960s. 45% of these people speak English only at home. Only 8.8% speak only Spanish at home, do you get my point so far? 37.7% speak both at home, comfortable with both and can easily assist you if they are in your shop as a foreman or manager, Thus proving why they are able to move up to middle class so fast, you need them and they need you. We need not self-segregate, since the strength of this nation is all about melting and working together. In ages of 14-24 57% do prefer to speak English. The average Hispanic individual spends 17 hours a week watching all English TV, 16 hours a week listening to all English radio, 5 hours reading English media, magazines, ads, newspapers and Auto Traders?Out of the 197.1 million Internet users 17.6 are Hispanic. 8.1 Billion in online sales annually come from Hispanic buyers. Bilingual Hispanic consumers spend are you ready for this? 398 Billion a year. English only Hispanic consumers 88 Billion, Spanish only speaking Hispanic consumers 43 Billion. What about the future? The Hispanic segment with their strong and close family ties reproduce faster than any other group, nearly 3xs the number as other segments and in 10 years these expenditures are expected to double and then in 15 years quadruple. So think about what this means in terms of your business growth, labor force and future market competitors. Pay attention, do not neglect your customers, their needs or their money flow.

Automotive CRM Software

CRM software specifically designed for the automotive industry has many features that auto companies will find useful. Automotive sales are the most demanding when it comes to marketing, service requirements and customer relations. Having software that can consolidate all of the necessary information in one convenient centralized location greatly improves an auto dealer’s relationship with their customers.The ability for car dealerships to follow up on customers is very important to their overall customer satisfaction. Using automotive CRM software, a dealer has the ability to give their customers a choice of the level of interaction they desire to maintain with the dealer.This software will design a database for all of the customers a car dealership may have. This allows the dealer to analyze the data they have of their customers, and perhaps predict the needs of other potential customers. The feature that allows the software to create a report by analyzing the data that was entered into the database will allow car dealers to see how their business is doing and what their sales trends are. Knowing these facts are important elements in running a successful business. Being able to adapt and change with the needs of your customers will increase customer satisfaction as well as overall sales.Software alone will not guarantee that the business will succeed. Ultimately it is up to the senior management to make the necessary decisions to make sure of the company’s success. However, with the aid of CRM software to analyze customer related data, the senior management will have the necessary information to make an intelligent and well-informed decision that will surely benefit the business.